# identity.md

## Organization Overview
-   **Company Name:** The Basket Lady
-   **Mission:** To offer the most variety and highest quality wicker baskets, decorative storage, rattan, and woven baskets as a family-owned and operated home decor business.
-   **Company Structure and Legal Entity:** A family-owned and operated, 3rd generation business.
-   **Founded Date and Location:** Founded in Philadelphia; date details forthcoming.
-   **Size and Scale:** Details forthcoming.

## Leadership & Team
-   **Key Leadership Profiles and Roles:**
    -   Carol Littman: Co-owner (Mother) - [https://www.basketlady.com/pages/our-story#main](https://www.basketlady.com/pages/our-story#main)
    -   Kelli Katch: Co-owner (Daughter) - [https://www.basketlady.com/pages/our-story#main](https://www.basketlady.com/pages/our-story#main)
-   **Team Structure and Departments:** Managed by a mother-daughter duo, reflecting a close-knit, family-oriented team structure.
-   **Company Culture and Values:** Rooted in family tradition, quality craftsmanship, and a commitment to providing high-quality home decor products.

## Operations & Structure
-   **Business Model and Operational Approach:** An e-commerce business specializing in home decor and handwoven wicker baskets, offering free shipping on all orders.
-   **Location(s) and Geographic Presence:** Founded in Philadelphia, serving customers online.
-   **Key Partnerships and Affiliations:** Details forthcoming.